Trademark Registration

A trademark can be defined as the unique identity which can be a logo, photograph, slogan, word, sound, smell, colour combination or graphics or any similar form of expression. For businesses, thier logo is what the masses see and is extremely important for securing a unique and separate identity, and so most business register their logo which becomes a business’s intellectual property or intangible asset when registered. Registration acts as a protective cover of the company’s investment made in the logo or brand and gives the company the right to sue anyone who tries to copy or use a similar trademark. In India, trademarks are registered under The Trademark Act, 1999 and are valid till 10 years upon complete registration with the ‘R’ symbol.